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Old Style Newspaper Editor at Computer Screen
Wednesday, 30/04/14 - 0 comment(s)
Journalists want news. Businesses want coverage.  When those two needs meet, you’re in ’The Blarney Zone’ and you get a great piece of news coverage. But often businesses forget about the essential ingredient – ‘news’. Enter The Blarney Zone, an online video course created of two Irishmen that want to... + continue reading
Wednesday, 19/03/14 - 5 comment(s)
In this video I want to explore the idea of spectacular content – content so good that it will attract links – often without asking. I want to tell you what it is, share a great example and give you 10 lessons that you can apply to your own work. (This video is based on one of my regular columns for SearchEngineWatch.com) Link... + continue reading

Content Marketing

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Wednesday, 19/03/14 - 5 comment(s)
In this video I want to explore the idea of spectacular content – content so good that it will attract links – often without asking. I want to tell you what it is, share a great example... + continue reading

Link Building

Linking Outside the Box Cover
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Wednesday, 05/03/14 - 0 comment(s)
Recently I had the pleasure of helping Buzzstream put together a spectacular piece of content, "Linking Outside The Box" on the subject of creative link building. In the book, link... + continue reading

Online PR

Old Style Newspaper Editor at Computer Screen
649
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Wednesday, 30/04/14 - 0 comment(s)
Journalists want news. Businesses want coverage.  When those two needs meet, you’re in ’The Blarney Zone’ and you get a great piece of news coverage. But often businesses... + continue reading

Social Media Marketing

social-media-network
6.334
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Monday, 29/04/13 - 0 comment(s)
I love case studies - they're a fantastic way to learn what other people are doing and gain inspiration for your own work. I reckon you can get at least one actionable idea from any well-written... + continue reading

SEO

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Thursday, 07/03/13 - 0 comment(s)
Market surveys can be a rich source of unique, original content. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be... + continue reading

Training

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Thursday, 19/12/13 - 0 comment(s)
Discover the Secrets to Getting and Keeping Google Traffic  Feeling anxious about Google’s ongoing updates? Building links is still critical for boosting search traffic—but now... + continue reading