If you’re interestd in the UK market, you’ll be glad to know that SourceWire.com, a UK press release distribution service now offers the opportunity to add embedded links to press releases. Distribution costs start at £30.
You can read details here: http://responsesource.com/releases/rel_about.php#a04
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How effective is this type
How effective is this type of service? Obviously it is a lot less expensive than BW but is it just a case of you get what you pay for?
SourceWire doesn’t have
SourceWire doesn’t have the reach of a service such as BusinessWire but it is an excellent way of reaching a specific audience of real journalists in the UK. Of course the value of that depends on how well that audience matches your own. Adding embedded links to the releases gives you a search engine boost but even more importantly allows journalists to follow up on the story without having to cut and paste a URL.