In link building, as in any other type of marketing it is possible to ignore the basics. We can get so caught up in the actual process of building links that we forget about why we’re building links in the first place.
Eric Ward, the mother of all link builders (and definitely my inspiration for getting into this business years ago) reminds us of this in an excellent post over on the MarketingProfs.com Blog, Link Bait Kool-Aid?. Eric explains that “Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it”. ‘Link baiting’, as the rather unattractive term implies does have negative connotations - see Mike Grehan in Stinking Linking Vs. Creative Thinking.
For me, Eric sums it up perfectly:
No matter how clever the Link Bait, if it does nothing more than cause a little buzz or drive-by traffic, then you’ve wasted time and opportunity. Any site can fool people once, even twice. I’d rather have one person bookmark my site and use it every day than have 10 people come by for three seconds and leave.
You create content for people - if it’s good enough, links will follow
Link exchange novice here.
Link exchange novice here. My question is this. Do other businesses really post my site link? In the past, it seems like I got picked up naturally. I recently changed my URL (to be more inline with my new brand identity,) and I’m really suffering because (I believe) I’ve lost all my old links. Anyone have any ideas on how I can quickly replace all those old URL links with my new one?
forwarding links
Hi Lindismith,
You should point the old domain with the links to the new domain using a 301 Permanent redirect this will forward all links and page rank to the new site and you will only suffer any losses for a few days you will of course have to contact the sites that link to you to get them to change where the links are pointing, so you can then use your original domain for something else
Have a look at this article
Have a look at this article for further information