Social media would be a great way of promoting the 2012 London Olympics, according to an expert.
Jerome Touze, co-founder of social network site Where Are You Now? said The Games could do with harnessing the power of the internet to promote it.
Mr Touze said the social networks would help to push the event to the masses – particularly the younger generation who might not necessarily be interested in it.
He told website Bluhalo: "It is about how you integrate advertising in a very bespoke and well-integrated campaign which is done via the community to encourage user-generated content and social interaction."
The Olympics could prove particularly popular on the internet as it was in Beijing last year.
Figures from Google Zeitgeist revealed Beijing 2008 was the second fastest increasing web search last year – coming just behind 'Sarah Palin' and 'Facebook login'.
Mr Touze said by incorporating the London Olympics more into social networking sites, it would bring it to a "critical mass audience" and subsequently increase its popularity.
© Adfero Ltd
