Mike Grehan's guide is one of the most comprehensive books on search engine marketing that you could find. Grehan digs deep into the theory of search and what really makes search engines work. His broadcasting and media experience are evident in the many interviews with the top engineers and strategists at all the search engines. These combine to create an excellent and detailed piece of work.
If you want to build your understanding of how search engines work and your professional search engine marketing skills, then this is the book for you.
Follow this link to purchase the Essential Best Practice Guide.
I buy a lot of books and online subscriptions and am sure that Planet Ocean's combined offer of e-book, The Unfair Advantage and a monthly subscription to Search Engine News offers the best value of the lot.
The 'Unfair Advantage Book on Winning The Search Engine Wars' is a tremendously practical e-book that gives you detailed tricks of the trade and is updated every single month. You also get a six-month subscription to Search Engine News which arrives like clockwork at the start of every month. I stop whatever I'm doing to give it full attention and I am never disappointed. Each issue includes the latest search engine news, full feature articles and Search Engine Bytes (in a Q&A format).
This is a meaty publication - February 05's issue stretched to 45 pages when I printed it out. If you're not yet an SEO expert, Planet Ocean's combination will get you up to speed very quickly: if you are an SEO expert then it must be one of the best ways to plug any gaps in your knowledge as well as keeping up to date with all the latest changes and trends.
Order Unfair Advantage and Search Engine News here.
Optlink is a powerful software tool that has become indispensable to my link building work. Optilink identifies websites that link to your competitors and the exact URL on which the link sits.
Run Optilink on your top six competitors and you'll not only get powerful insights into their linking strategies but you'll compile a list of the most important sites from which you should be looking links. Concentrate your link building efforts on these top sites to maximize your return on investment - remember, it is the quality of links, not the quantity that matters.
Optilink offers great no-cost resources - a trial of the software, quick start videos, a series of six daily email tips, a guide to application secrets and a lively discussion group. Highly recommended.
Order Optilink here or take a quick tour of the software here.
All good link building starts with good keyword phrases - the phrases that real people use to find your products and services. Once you identify the most popular keyword phrases, incorporate them into both internal and external linking text to really boost your traffic.
Wordtracker is a rich and powerful tool that you must use if you are to be successful in online marketing. However, like all good software, Wordtracker takes time to learn. The no-cost trial will give you a glimpse of what is possible but in my opinion it is much better to buy a short access to the full database. Twenty four hour access costs less than $8 and one week access, around $26. For agencies and those of you with multiple websites, a one year subscription at around $260 is an absolute steal.
You can order Wordtracker or sign up for a no-cost trial here.
Google Hacks by Tara Calishain and Rael Dornfest shows there is far more to the web's favourite search engine than many of us realise...
