The web is a text driven medium yet many website managers concentrate on design and give scant attention to the words on a page. This is a mistake.
In this workshop you'll learn why improving the writing on your website is the single most effective step you can take to improving your results. You'll learn what type of content you should create: how to make it search engine friendly and how to use it to convert visitors into paying customers.
"Ken's course on Writing for the Web makes us see how something so seemingly simple as web text can make or break a website. He explains what to do, clearly, logically and with genuine passion and enthusiasm. He uses your actual website issues, not just stock examples. Informative and enjoyable."
Stephanie Ackland, Managing Director, The Writers Agency Ltd
"Ken's course was excellent. Most courses are either long on theory and short on practical advice, or just offer a bran-tub of hints and tips without much context. 'Writing for the Web' managed to pack in enough practical advice AND put it in context. It wouldn't be an exaggeration to say it's one of the most valuable courses I've been on. Ken is an excellent presenter - clear, flexible and able to impart the great amount of knowledge and experience he possesses."
Mark McArthur-Christie, Creative Director, Freeman Christie
"This workshop was packed with practical, straightforward advice which identified the sort of content that 'pulls' on the Web."
Colin Fittall FCA, Managing Director, Bottom Line Impact
Call Ken McGaffin on 01292 440158 to book Writing for the Web
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You are absolutely correct in your analysis, the problem is the designers are manipulated by the site owners who know nothing about the serps.