Blendtec's 'Will it Blend' viral video campaign is legendary, transforming the company's fortunes and sending their profits through the roof.
It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?
From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company's specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.
The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.
Blendtec's 'Will it Blend' Viral Video Campaign
