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Keyword Research Guide from Wordtracker

There’s nothing like good content to generate good inbound links.

Press Kit

NEWS RELEASE: Linking Matters - drive traffic to your site by increasing link popularity Persuading other web sites to link to your own could be one of the cleverest pieces of marketing you

What is a link building mindset?

Getting links from authority web sites should be the cornerstone of any link building campaign.

Google extends backlinks analysis

Google has always given only a partial analysis of the links pointing to any particular site.

Wordtracker’s free keyword tool and other online marketing stories

’ve added a source of online marketing news stories to the website. Here’s the pick of the stories over the last week.

You can’t leave a business blog alone!

The last 12 months have been incredibly busy.

Quality links over quantity every time

Jason Lee Miller, a staff writer over at WebProNews reports on some interesting research from Fortune Interactive in

Do’s and Don’ts of Search Engine Optimization from MoreVisibility.com

If you’re not a search engine professional but still do a lot of optimization you may well have occassional moments of uncertainty wondering whether you should or shouldn’t use a particular SEO

Customer Lifetime Value (and the value of a link)

Link building is not about the number of links you can attract, and not just about how much it helps your search engine performance.

The Mother of all link builders

In link building, as in any other type of marketing it is possible to ignore the basics.

Online news has a long shelf life - research by Barabasi

The New York Times reports on research by Albert-Laslo Barabasi

SEO For Firefox from Aaron Wall

Aaron Wall of SEOBook fame has recently launched a

Online Public Relations Doesn’t Always Bring Links

A good press release can generate good coverage and quality links from authority sites such as online versions of traditional newspapers or magazines.

50 Ways to Make Google Love Your Web Site

Getting Google to love your site (or your clients’ site) is a major worry for website owners, web designers and online marketers. They need worry no more.

Business to Business Websites Should Not Ignore Search Engine Marketing (or link building)

In a recent article on MarketingProfs.com, B2B Marketing on Search Engines—A Largely Untapp

SourceWire Press Release Distribution Now offers Embedded Links

If you’re interestd in the UK market, you’ll be glad to know that SourceWire.com, a UK press release distribution service now offers the opportunity to add embedded links to press releases.

MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition.

Marketing Experiments is a tremendous site for market research information and a recent re-design makes the site a real pleasure to use.

Mortgage101.com - update to ‘The Intuitive Linking Strategy’

(Article updated Feb 2006) When your business revolves round a highly competitive keyword what does it take to reach number one on Google? The answer - intuition, not search engine optimization.

Mortgage101.com - update to ‘The Intuitive Linking Strategy’

I had an email this week from Michael Borgelt, Business Development Manager at Mortgage101.com.

Home Office from Hell - Contest as link building exercise?

In a nationwide contest offering 12 months of free rent in real office space, Offices2share.com(R), a Web site that focuses exclusively on short-term, ready-to-use office space, is inviting entrant

Multimedia in online news stories

Producing multimedia information in any situation is challenging but add the need to meet a pressing deadline and get your work up fast, basic usability principles can fa

Adrants comment on FT story

We don’t pretend to know a lot about search engine marketing but we don’t have to know much to realize it’s practices such as this that undermine the medium, affect consumer trust

Hidden links no longer hidden

The hidden links are no longer hidden from about 10.30 this morning. But the alignment could do with a tidy up.

FT.com replies - Chris Osborne, Head of Business Development

Early this evening, I had a phone call from Chris Osborne, head of business development at FT.com who stated very clearly that the Financial Times “aren’t interested

The Financial Times Website and Hidden Links

Using ‘hidden links’ is one of the oldest methods of search engine spam so you wouldn’t expect to see them on a respected news site like the Financial times online,

MarketingExperiments.com’s Revolutionary Experiment

Late on Friday night I was surprised to get an email from Dr.

Keyword research tools

Here’s some keyword tools for my friends at the University of Westminster:  http://freekeywords.wordtracker.com

How To Write Killer Blog Posts - B.L. Ochman

B.L Ochman gives an excellent set of guidelines for writing blog posts in the latest

Link back or else …

Here’s an amusing email exchange between Aaron Wall of SeoBook.com fame and a rather uncoperative directory webmaster:

Good Business Blogs

A search for good business blogs will inevitably lead to http://www.businessblogconsulting.com with contributions from such blogging experts as Rick E. Bruner and B.L. Ochman. It’s a great source of inspiration both in the commentary on business blogs
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