Leading business blog network Know More Media has announced the recruitment of 11 new authors, each experts in their respective fields.
The Orange County company recently marked its second anniversary, after experiencing a period of rapid growth - indicative of the burgeoning market for corporate blogs.
The latest recruits to the Know More Media fold include experts in online auctioning, business ethics, time management, leadership, travel, recruitment, electronics, as well as small business ventures and other relevant fields.
Dan Smith, vice president of publishing at Know More Media, commented: "Our network's goal is to provide expert niche content on business topics.
"These new authors are authorities and practitioners in their respective business fields. Our readers find value in being able to hear and learn straight from an expert, as well as being able to communicate directly with that author through the blog format. We are constantly seeking new authors for open blogs on our network."
A number of recent reports have highlighted the benefits of a business blog to ecommerce websites, such as increasing brand awareness and fostering customer loyalty.
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