Blogging is an effective means for a business to update clients with its latest news and offerings, according to marketing experts.
A business blog can also increase public awareness of your company, consultants with the Chicago-based firm ClearEdge Marketing believe.
E-Newsletters are an effective way of delivering intermittent updates, but a regularly updated online blog with interesting and tailored news can help foster a healthy relationship with existing and prospective clients.
This is according to ClearEdge president Leslie Vickrey, an outspoken blogging advocate.
"You can get in front of your audience quickly," she told the Daily Herald, explaining that blogging is "another way for a business to communicate with its clients".
President's Resource Organization president Ray Silverstein is another believer in the power of business blogs, as "a new vehicle to create awareness and credibility".
Using effective search engine optimization and the right keywords, a business can also attract more traffic to its website, according to both experts.
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