While employees may choose to talk in internal jargon in the workplace, allowing this to appear on company websites can have a detrimental effect, experts have claimed.
By using business terms on websites, firms can alienate consumers that struggle to understand such language, according to Design UK.
The internet design firm suggested that the language used online can have a big impact on the success of enterprises.
Steve Simmonds, business manager at Design UK, suggested that usability and visibility on websites is absolutely vital to improving their effectiveness.
"In some circumstances it's language, it's taxonomy. We've had clients [who've] had certain in-house categorisation which they're very used to and then they put it on their site and expect people to be able to find the product and they can't."
He added that when things are not working, it is best to say "Ok, let's change it around".
The firm has showcased a new tool called LavaSuite that integrates web management tools at the Technology for Marketing and Advertising 2009 event.
© Adfero Ltd
