A small recruitment company from Chicago has secured itself coverage from the website of one of the largest US newspapers thanks to its perceptiveness of changing trends among leading small businesses.
Brill Street + Company was featured in a recent article by the Chicago Tribune entitled 'Firms boost workplace benefits to attract, retain, tech-savvy workers'.
This came following the publication of its annual Generation Y 50 list of top employers in the city and its surrounding area.
Realising the benefits that can be provided by such press-friendly reports, the employment agency has branched out beyond its core business to create the list, receiving beneficial online PR in the process.
The research was compiled with the help of GfK Custom Research North America and defined Gen Y-ers as those employees aged under 28 who are young enough to have a new perspective on business, technology and work-life balance.
According to Brill Street + Co's research, some of the top perks being used by 'Chicagoland' businesses to attract the brightest young talent include ping-pong and pool tables, 'free lunch' Fridays, refrigerators stocked with free drinks and snacks, on-site yoga, generous holiday allowances, telecommuting privileges and health cover.
Commenting on the findings, which indicate that such additional extras can help firms boost their productivity, the recruiter's chief executive Joe Dwyer told the Tribune: "These companies go all out to attract and retain the best and brightest."
He added that investing in employees through such initiatives can reap big rewards, as evidenced by the fact that most of the firms featured on the list are enjoying steady growth in their operations.
"When you start giving an employer great employees with great productivity, they're going to start taking market share," he reiterated.
The Tribune suggested that trends highlighted in Brill Street + Co's Generation Y 50 could become standard practice in the future, as more companies come to see the benefits of catering to a generation that requires a better work-life balance and access to social media.
A cursory click through to the recruitment company's website reveals that it is already taking applications from firms for consideration in next year's list.
It seems that Brill Street + Co has realised the positive PR power that continued investment in research can bring, and the subsequent advancement in its own reputation that articles such as the one in the Tribune promise.
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