The marketing consultancy boutique Invesp claims that its conversion optimization service delivered an average online revenue boost of 321 per cent in 2007.
Its clients reported a typical conversion rate of 11.12 per cent last year, which reportedly equates to a jump in ecommerce income of 321 per cent.
The largest online retailers, such as Amazon, Bestbuy and Motorola, are employing conversion optimization techniques such as those offered by Invesp and are enjoying double-digit growth as a result.
"If you've already invested hundreds of thousands into your online platform, you are getting tens of thousands of visitors to your site every day," remarked Invesp Consulting managing partner Ayat Shukairy.
"Increasing your website conversion rate can mean getting 1,000 orders instead of 500 orders. Our clients are reporting an average of 11 percent conversion rate. That translates into 321 percent increase in revenue.
"If companies do not fix the problem with their website, then they are simply leaving money on the table for competitors to take," he concluded.
Over the ecommerce sector as a whole, traffic conversion rates are actually on the decline, according to the key metrics comparison service Fireclick.
During the dotcom boom of 2000, six per cent of website visitors made a purchase, a rate that has consistently fallen as ecommerce competition has intensified. Last year, the average online retailer reported a conversion rate of less than two per cent.
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