Long-running ecology magazine, the Ecologist, has taken a giant step towards reducing its own carbon footprint this week as it announced it will soon stop printing the magazine.
Opting for an online-only version, the magazine will cease the physical publication of the magazine which currently boasts a circulation of around 20,000 copies per month.
The Ecologist's publishing director, Richard Coles, said: "We believe that the decision will be welcomed by our readers who demand the highest possible environmental standards. Moving online is a prospective which is current and one which advertisers will embrace.
"We are currently in the process of consulting staff about the relaunch and any changes involved in the switch to online will be as a result of this."
The announcement from the Ecologist is the latest in an increasingly long list of magazine publications moving to online-only formats.
More moves could become commonplace throughout the year as advertising in magazines is predicted by the Advertising Association (AA) to fall by seven per cent in 2009.
In 2008, magazine advertising dropped by ten per cent, the AA said, to just £1.58 billion.
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