Ecommerce provider Elastic Path Software has announced details of a new 'webinar' to help online retailers pick up the latest technology tips and techniques.
The firm's co-founder Jason Billingsley will team up with veteran ecommerce blogger Linda Bustos to host the 60-minute session, which will take place on 24th January, 2008.
The webinar will focus on successful strategies for planning and promoting online retail outlets with holiday marketing campaigns, as well as advice on how to gauge retail performance.
Emerging media analyst at Elastic Path, Ms Bustos will discuss topics such as search engine optimization, new traffic opportunities and email marketing tips.
Both she and Mr Billingsley will go into international optimization, messaging and calls to action, effective holiday merchandising, as well as analytics, metrics and more.
Entitled '12 Things Retailers Must Learn from Christmas 2007', the webinar will take place at 09:00 PST or 12:00 EST on 24th January. Attendees will have the chance to ask questions and replays will be available online.
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