Sometimes if you want to attract links to your website, you really do have to think outside of the box.
That's exactly what OfficeMax did when they created the ElfYourself tool.
Simply upload a picture of someone's face and watch as they're magically transformed into a dancing elf.
What does it have to do with office supplies? Absolutely nothing. But the tool, which is available to use for free every Christmas, has become incredibly popular and significantly boosted the OfficeMax brand.
The tool actually has it's own unique domain, but all of the link power it's generated is being passed on to the OfficeMax website.
ElfYourself
