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Link building case study

Firedoglake's Shocking Story link building and online PR case study

A shocking or surprising story has the ability to spread quickly and attract a huge number of links.

Firedoglake published an article titled, 'Terrorism Still Less Deadly in US than Lack of Health Insurance, Salmonella'.

The story explained that despite the hysteria surrounding terrorism in the US, only 16 people in the country died as a result of it in 2009, whereas 45,000 americans died because they didn't have health insurance and 600 people even died from Salmonella poisoning.

This story soon gained widespread exposure and there are now over 4,000 links pointing to this one page alone.

Firedoglake story 'Terrorism Still Less Deadly in US Than Lack of Health Insurance, Salmonella'Firedoglake story 'Terrorism Still Less Deadly in US Than Lack of Health Insurance, Salmonella'

 


Link building case study

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