Home furnishings retailer Habitat has confirmed that it is in talks with Propaganda to evolve its brand, a Drum.co.uk report has stated.
Habitat chose Propaganda to help develop Habitat's marketing strategy and creative communications, said Mark Saunders, the retailer's new chief executive.
The Habitat group has over 50 stores in the UK, France, Germany and Spain and a wider network of partners elsewhere, so the importance of a strong brand identity is crucial.
Speaking about the contract to work with one another, Propaganda director, Mike Phillipson, added to the Drum.co.uk report: "We are delighted to be appointed by such an iconic brand as Habitat.
"It is a business with a unique brand narrative behind it. We will look to bring this to life over the coming months, alongside a simple objective of unlocking more sales."
It may be that Habitat extends its online existence in order that it can attract a greater number of potential customers.
Creating an online portal for customers to reach a company could be an extremely cost-effective way of connecting with more clients.
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