For some businesspeople there is an obvious place in which to build their company; a place that the business has an opportunity to grow, and where they as the owner feel comfortable.
Such a situation was recently documented in a CNN Money article entitled 'Gulf Coast Dynamo: Houston: Despite the occasional hurricane, Houston is a thriving, diverse metropolis that has weathered the recession better than most cities'.
The piece focuses on a restaurateur called Bryan Caswell and his co-owned eatery Reef, which serves seafood dishes.
Having appeared in CNN Money and been the subsequent beneficiary of the associated online PR perks, Mr Creswell could well expect to see an increase in the number of people clicking through to his website and, ultimately, booking tables.
Mr Creswell is Houston-born but has learned his trade all over the world, venturing from Bangkok to Barcelona and Hong Kong to Manhattan in the name of nosh.
However, he has returned to his hometown and set up shop - it is the place that makes most sense for him as a person and a businessman, even if Barcelona might be sunnier and Bangkok more exotic.
While Houston is not without its perils - namely hurricanes - it has a list of positives that is, as time goes, only growing in length.
Between 2003 and 2006 the number of new businesses starting up every year rose from 55, 523 to 83,777. Furthermore, between 2002 and 2007, per capita income increased by 34.6 per cent.
Houston now houses the world's biggest medical center and the US's top-rated cancer hospital.
This increasing sense of prosperity and ability to succeed was most likely an attractive factor in the chef's decision to move home and make a go of it.
However, while he may be glad to be back, and his business is flourishing, he is also honest about the fact that one of the best things about the city, is the ease with which a person can escape it.
He told the news provider: "In New York City the most difficult thing is being able to get out when you want to. In Houston it's simple: You're in the country in 15 minutes. In an hour and a half I'm sitting on a pier with no one around."
The ability to escape from the city for a while and do some fishing is perhaps pretty necessary for a man who runs a seafood eatery, offering the restaurateur some food for thought.
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