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Link building case study

Daft Punk Keyboard link building and online PR case study

If something's incredibly funny, entertaining, interesting or just downright cool, it will inevitably get links, assuming that enough people see it.

The Daft Punk Keyboard or iDaft as it's also known, is a perfect example. In essence, it's very simple, you use your computer keyboard to play along with Daft Punk's hit song 'Harder, Better, Faster Stronger'. Or if you'd prefer, you can put together your own version of the song using a unique combination of keys.

It's a clever piece of software, which has wide appeal, particularly for fans of Daft Punk, but also for fans of music in general and even those who are just looking to pass the time of day.

By marketing the iDaft on social networking sites like Digg (where it proved incredibly popular), the page went viral and received a stack of great links.

 iDaftiDaft

 


Link building case study

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