The IKEA Office Planner is a prime example of spectacular content that's practically guaranteed to secure a huge number of links.
This nifty piece of free software allows users to design a completely new office without leaving the comfort of their chair. With a simple 'drag and drop' system and the ability to view a realistic 3D rendering, users can actually see their new office before spending anything.
What makes this clever tool even better for the Swedish company, is that it ensures consumers are far more likely to purchase IKEA products for their new office.
The fact that it doesn't cost anything and it's incredibly useful, makes it link baiting dynamite. However, with a small amount of research and a little bit of know-how, IKEA could have further exploited the power of this spectacular content.
When other websites link to a particular piece of content, they invariably use the name or title of it as the link text. So in this case, IKEA received a lot of links using the text 'office planner'. However, had they conducted just a few minutes of keyword research, they would quickly have discovered that there were far more profitable phrases they could have chosen to fully cash-in on their content. See the following results from Wordtracker:
Keyword Searches
home office 5,480
office furniture 2,758
office design 307
home office design 210
office planning 12
business furniture 9
office planner 1
IKEA could have easily used some of these more popular keywords in the title of their tool. The keyword office planner has only been searched for once in Wordtracker's database of approximately 200 million keywords. By contrast, office furniture has been searched for 2,758 times and home office has been searched for 5,480 times. A title like office furniture planner or even, home office furniture planner, which includes the top two keywords, would have been a better selection, from an SEO perspective at least.
IKEA Office Planner
