Online advertising revenues in the US reached a record new high in the third quarter of this year, new figures show.
Between the end of June and beginning of October, internet advertising revenue jumped 25 per cent to $2.5 billion, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
In the first nine months of last year, online advertising revenue totalled $12.1 billion. At the end of September this year total revenue reached $15.2 billion, after setting new quarterly records every three months.
"The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," commented IAB chief executive Randall Rothenberg.
"Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."
PwC partner David Silverman added: "The results of the survey continue to underscore the value that interactive advertising brings to the marketplace, as marketers and agencies build on established guidelines and best practices to control costs and maximize returns from their growing interactive budgets."
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