Submitted by Ken McGaffin on Sun, 28/04/2013 - 11:17
In webinars and emails, I increasingly get the question, “Isn’t link building dead?” The answer is that a certain type of link building is dead, and a new type of link building has taken its place. Of course, in a period of transition there is a lot of confusion and people carry on doing things they shouldn’t. And, perhaps even worse, fail to do the new things that they really should be doing.
In this article, I want to take some of the confusion away and give you 10 tactics that are dead or dying, and 14 tactics that are alive and well and should be at the centre of your link building strategy.
10 tactics to avoid
If these tactics make up the majority of your link building activity, then you’ve got to make immediate changes and update your approach
Submitted by Ken McGaffin on Wed, 05/03/2014 - 16:05
Recently I had the pleasure of helping Buzzstream put together a spectacular piece of content, "Linking Outside The Box" on the subject of creative link building.
In the book, link building experts share their secrets in 8 compelling stories. The book contains contributions from Greg Ciotti, Matthew Gratt, Paddy Moogan, Ann Smarty, Lyndon Antcliff, Alisa Scharf and Lisa Buyer.
If you want to keep up with the latest techniques in link building, this is a MUST READ.
Here's the content shared by seasoned (and generous) pros:
How a Partnership Led to a Viral Video with a Million Views - Greg Ciotti, SparringMind.com - this is a great story about spending time carefully researching potential partners and then doing everything you possibly can to wow them.
The presence of videos on the web – whether shocking and thought provoking or cute and funny – have revolutionised not just the web, but how you can generate links to your website.
Some, like the cringe-worthy Cheeky Girls “Popstars: The Rivals” audition, which is still remembered, are like a car crash – where you don’t want to look, but you can’t help yourself – while others, like Jeremy Paxman’s recent interview with Russell Brand, bring to the forefront discussion of global issues like corruption and economic disparity, with a hint of humour.
Both of these mentioned, however, propelled to viral status.
Submitted by Ken McGaffin on Sun, 08/12/2013 - 17:15
Sometimes when you're struggling for links you might wish you had a more exciting project or client to work on. One where it was pretty easy to attract links because there was lots of useful, interesting stuff to use in your link building campaigns. It's times like these that you need a little creative help - some inspiration to help you look afresh at your project and realize that no matter how boring your project might appear to be, there are no industries that are too boring for link building.
Submitted by Ken McGaffin on Fri, 02/08/2013 - 16:01
For the last few months, I’ve been working on developing a training program with one of the masters of broken link building, Garrett French. Garrett maintains that broken link building is the last scalable white hat technique and he’s moved the focus of his agency, CitationLabs.com, away from quality guest posting to do significant work in broken link building.
Garrett and and his outreach manager, Valerie Cecil shared some fantastic thoughts with me on a part of link building that perhaps doesn’t get as much attention as it deserves.
In my in-depth interviews with Garrett for the Broken Link Building Video Course, one of the constant themes he talks about is ‘working at scale’. Frankly, if a strategy can’t be done at a large scale then Garrett is not interested. And he’s developed tools and insight that make broken link building highly scalable.
Submitted by Ken McGaffin on Sat, 08/06/2013 - 15:25
SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourageeditorial links.
One basic PR practice that works well for link building is the 12-month planner. Everything that happens in your industry can create link building opportunities. But if you just react and do things at the last minute, you aren't going to get maximum return for your effort.
However, plan ahead and you'll see many opportunities open up – and you'll be able to give them the time they deserve in advance.
Your promotion doesn't happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories.
If you launch a piece of content at the wrong time, your story just might not get noticed. So it's a good idea to map your campaign ideas and initiatives against what's happening in your industry.
Submitted by Ken McGaffin on Sat, 01/06/2013 - 13:28
Of course, you want to get links from your own industry. That’s a no-brainer. But links from your own industry aren’t the only links that are relevant. There are many more prospects that could be of interest.
You need to get links from relevant sites, yes but what does relevant really mean? Get your definition too narrow, and you’ll miss lots of perfectly legitimate link prospects. Get your definition too broad and you risk losing focus and therefore diluting your efforts.
1. Go beyond the obvious
Many of us look inwards and just think about our own products and companies. But rather than thinking just about your own products, think about your customers, who they are and where they come from.
Submitted by Ken McGaffin on Sun, 19/05/2013 - 11:54
Linkable Assets as can bring you a ton of links - your quality asset earns you quality links. In this short video Eric ward, an inspiration to many link builders, including myself and Garrett, explains what an earned link is.
Submitted by Ken McGaffin on Sat, 18/05/2013 - 15:17
'Linkable assets' are any content you create that has the potential to attract quality links. Done well, they can continue to bring you links for months, even years ahead - just like a financial asset, they're designed to bring you benefit in the future as well as today.
In this video (with transcript), Ken McGaffin and Garrett French of CitationLabs.com explain what a linkable asset is, share some great examples and give you guidance on creating your own.