Here's what some of the biggest names in online marketing, search engine optimisation and search engine optimization think about The Linking Matters Report.
"... probably the most useful, practical, time-saving, no BS roadmap to link popularity (as it's loosely termed) available anywhere online. This is a five-star online marketing tool." Mike Grehan writing in Larry Chase's WebDigest for Marketers.
"High quality content ... a rich resource of information about the importance of links to search engines" Chris Sherman SearchEngineWatch.com
"Excellent resource" Dr. Ralph F. Wilson Wilsonweb.com
"Excellent white paper ... a no-nonsense, practical guide." Ashley Freidlein E-consultancy.com
Submitted by Ken McGaffin on Fri, 2007-06-15 13:07.
(i) Link popularity is a magic trick The basic concept of link popularity is simple. If someone links to your site, you get a point. If you link to another site they get a point.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:06.
The amount of time and effort you invest in a linking strategy depends on what you expect to achieve. You may decide to spend a few days, a few weeks or even a few months.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:05.
To generate inbound links and boost your link popularity you need to maximise your linkability. That means having good content that's accessible and easy for other websites to link to.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:04.
To really establish yourself in the virtual marketplace around your industry you need to have both outbound and inbound links. And you need to write individual link requests.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:03.
Though it may sound simple, calculating an accurate return on investment (ROI) is not an easy thing to do. You will need answers to questions that include:
