Here's what some of the biggest names in online marketing, search engine optimisation and search engine optimization think about The Linking Matters Report.
"... probably the most useful, practical, time-saving, no BS roadmap to link popularity (as it's loosely termed) available anywhere online. This is a five-star online marketing tool."
Mike Grehan
writing in Larry Chase's WebDigest for Marketers.
"High quality content ... a rich resource of information about the importance of links to search engines"
Chris Sherman
SearchEngineWatch.com
"Excellent resource"
Dr. Ralph F. Wilson
Wilsonweb.com
"Excellent white paper ... a no-nonsense, practical guide."
Ashley Freidlein
E-consultancy.com
Download The Linking Matters Report in English.
Download the 18-page workbook that will guide you through the process.
Download The Linking Matters Report in French translated by Jean-Marie Le Ray of http://www.studio92.net.
Download The Linking Matters Report in German translated by Thomas Mergen.
Or you can read the Linking Matters Report online.
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Submitted by Ken McGaffin on Fri, 2007-06-15 13:45.
The hyperlink is at the heart of the web - it allows people to move quickly from one document to another or from one site to another.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:08.
A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:07.
(i) Link popularity is a magic trick The basic concept of link popularity is simple. If someone links to your site, you get a point. If you link to another site they get a point.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:06.
The amount of time and effort you invest in a linking strategy depends on what you expect to achieve. You may decide to spend a few days, a few weeks or even a few months.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:05.
To generate inbound links and boost your link popularity you need to maximise your linkability. That means having good content that's accessible and easy for other websites to link to.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:04.
To really establish yourself in the virtual marketplace around your industry you need to have both outbound and inbound links. And you need to write individual link requests.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:03.
Though it may sound simple, calculating an accurate return on investment (ROI) is not an easy thing to do. You will need answers to questions that include:
Submitted by Ken McGaffin on Fri, 2007-06-15 13:02.
A collection of some of the best resources on the web to further help your link building campaigns.
Submitted by Ken McGaffin on Fri, 2007-06-15 13:01.
LinkingMatters.com starts from zero inbound links.
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