Newsletter

We all know that one-way links from authority web sites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you?

One of the most powerful, yet underutilized tools, in marketing is tracking. By that I mean some form of measuring the success and failure of marketing initiatives.

Writing articles to promote your business services has always been a popular marketing tactic.

Submitting well-written articles to online publications gets your website valuable coverage and some quality links from authoritive websites. Here is a selection of five sites, all of which publish articles from external writers.

There is an online marketplace around any business website, made up of news and information sites, blogs, directories and many others.

Using ‘hidden links’ is one of the oldest methods of search engine spam so you wouldn’t expect to see them on a respected news site like the Financial times online,

"You can observe a lot just by watching”. This is one of my favourite quotes from the great baseball coach, Yogi Berra.

Most people use Google PageRank as a measure of the quality of a link target - usually derived from the little green bar that you see when you download the Google toolbar.

Link renting is a means to ‘rent’ the popularity and traffic flow of another site - you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly drive more targeted traffic toward your website.

How do you fancy a link from USA today?A feature on Yahoo Picks?An editorial from the BBC?

If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.

Nick Usborne is well known for his online writing talents (just do a Google search on his name if you don’t know what I mean).

A linking strategy is hard work and you need every bit of help you can get.

Getting links for your site is hard work. You’ve got to have good content, you’ve got to research sites who’d be likely to link to you and you’ve got to approach them in such a way that your link request stands out from all the rest.

(or what happened to all our links?)

How can you improve your link requests so that more websites will take the decision to link to yours? This is a fundamental question that every link building campaign should address.

A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings.

Flash sites are a pain to optimize for search engines. To a spider they will appear as a single page site - just the home page and nothing more. That means that all the usual good practices of building content, using keyword phrases and carefully

Finding quality sites to target is at the heart of any effective linking strategy. ‘Quality sites’ are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. In our last newsletter, we looked at

On the face of it, measuring the link popularity of a website is simple.

Increasing link popularity is important in search engine optimization and effective linking can give a real boost to rankings.

At its simplest level, link building is about going out and getting some more links. At a more complex level, it’s about creating content and compelling reasons for other sites to link to yours.

Research conducted among 101 webmasters showed the following results: Respondents rated search engine optimization as the most important marketing activity they undertook in o

Edy Cody, who runs BikeWeekLeathers.com (http://www.bikeweekleathers.com