An interactive recruitment campaign has been launched by the British Army, showing the benefits of an online presence.
The latest recruitment drive from the Army features both TV and online marketing campaigns, and encourages viewers to visit the Army's website to take part in tests and role playing activities.
Many may argue that the importance of any company or organisation building its online presence cannot be underestimated during the recession, as a well-maintained website can offer clients information at any time of the day.
Designed by Publicis and Publicis' online arm, Publicis Modem, it is hoped the TV and online campaigns will get young adults to Start Thinking Soldier, the tagline to the marketing drive.
Lieutenant colonel Eilean Cunningham, of the Army's Recruiting Group, outlined the benefits of putting some of the Army's services online: "Start Thinking Soldier is a more discreet and personal way for people to test their Army skills and receive invaluable personal insights, whether or not they are considering a career in the Army."
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