The growth in online marketing revenue was recorded in double figures during 2008 despite concerns that it has taken its first stumble since the dotcom crash.
Online marketing revenue can be seen as a powerful indicator of the success of conducting business online, and recent figures from the Interactive Advertising Bureau (IAB) show that there are many reasons to remain positive.
It had been claimed that online marketing would be immune to the recession, but the 2008 figures show a slight slowdown in growth.
In 2005, 2006 and 2007 growth was registered at 30, 35 and 26 per cent respectively, whereas in 2008 growth was just 11 per cent, the IAB concluded.
Nevertheless, online marketing is the only form of marketing predicted to grow as the advertising sector contracts this year, according to an eMarketer report, and double-digit growth ahead of a recession is testament to the resilience of digital business.
Geoff Ramsey, chief executive of eMarketer, said: "Now that we've entered into the depths of the current recession, the internet is emerging as one of the only bright spots in an otherwise decimated media landscape."
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