Online shoppers spent more than £102 million online on Christmas Day, according to new figures.
Research from internet retail industry body IMRG revealed nearly four million Brits spent the amount on e-commerce on December 25th.
This was a massive 21 per cent up on Christmas Day in 2007, showing that the online retail industry has boomed in the past few months.
Despite the increase, the number of people actually shopping online was down 14 per cent on the previous year.
But the number of transactions was 26 per cent higher showing that individuals were buying more things and looking for bagains.
Figures from eDigitalResearch also showed that internet traffic shot up 100 per cent between Christmas Day and Boxing Day.
James Roper, CEO at IMRG, said: "Though the number of people shopping on Christmas Day was 14 per cent lower than in 2007, the volume of transactions was 26 per cent higher, and the value rose by 21 per cent, indicating that serious bargain hunting was the order of the day."
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