Businesses are spending an increasing amount of their marketing budgets online, marketing analyst company eMarketer has confirmed.
Publishing a new report today (April 8th), eMarketer found that in 2007, businesses spent 7.6 per cent of their marketing budgets online, and 8.7 per cent in 2008.
This proportion is set to grow to 15.2 per cent in 2013, eMarketer's US Advertising Spending: The New Reality stated.
A shift to an online presence could bring various benefits to many kinds of businesses, and increasing the amount spent on marketing online is one way of doing just that.
"Digital marketing offers compelling benefits, especially for cash-conscious companies," said David Hallerman, eMarketer senior analyst and author of the new report.
"Marketers can more readily measure the results of internet advertising than with most traditional media. This produces more-efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing," he added.
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