A leading UK high-street clothes store has announced that its new transactional website is "exceeding" the high expectations that had been set for its performance.
Having gone live in August this year, the site has attracted more customers, who pay a monthly fee for a fully hosted and managed e-commerce service, than were predicted.
The marketing push is hosted by IT firm Fresca, which made pains to weave the brand's logo and set design into the fabric of the site.
Commenting on the site's success, Sharon O'Connor, Oasis' managing director said: "We believed that an online presence would be a powerful tool to further build relationships with our customers and offer them more choice and convenience.
"We are delighted by the initial reactions and excited by the opportunities to improve and develop our customers' experience of Oasis through our complementary multimedia channels in the future."
The Mosaic group's strategy and development director Meg Lustman said that the Oasis site's popularity with customers has paved the way for an "extremely exciting" opportunity in the future to launch its other brands, Karen Millen, Coast and Whistles, using the same platform next year.
