A Malaysian couple have launched a new online business specialising in alternative medicine just three years after the male partner was diagnosed with cancer.
Their website, 1AlternativeMedicines.com, sells products related to the alternative medicine industry but crucially, its main marketing tool is that it provides internet users with a bulk of educational literature as free content.
Topics, relayed in an easy-to-use format, include healthy weight loss tips, natural treatment for anti-aging, pain relief, menopause, diabetes, cancer, haemorrhoids, erectile dysfunction or men's sexual health, detoxification and acne.
Nazlan Baharudin, cancer sufferer and founder of the site, said that he found the best way of beating the disease was through educating himself.
"I soon realised that the way to win the battle against this dreaded disease was to know way much more than my doctors in a holistic sense," he explained.
"I had begun to look beyond mainstream medicine and stumbled upon many forms of alternative medicine that gave me better confidence in healing my cancer."
Since July, the site has had around a million visitors.
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