Britain's Barclay's bank has launched a new 'Investment Selector' tool, designed to help investors choose the right stocks and shares that reflect their personal risk and reward profile.
The company decided to launch the tool after overwhelming evidence showed that customers are using the internet to invest their money with increasing frequency.
Barclays' own research shows that over three fifths of ISA investors bought their products online. In addition, the survey shows that over half of investors would like to make their own choices when it comes to stock market investments rather than leave it to trained professionals.
With the advent of the internet as a vehicle for investment opportunities, the potential for private individuals making their own investment decisions has increased and the new banking tool seeks to capitalise on this.
Amy Nauiokas, managing director of Barclays stockbrokers, said: "For years now we have seen people embracing the online revolution in almost all aspects of their lives - we pay bills and bank online, we book holidays and do our grocery shopping on the internet.
"Online investing is the next logical step, and whilst many of our clients think nothing of doing this on a regular basis, Barclays Investment Selector will help bridge the gap for those new to direct investing and for those less experienced.
