A marketing podcast has become one of the most downloaded business podcasts available on the internet.
Marketing Matters With M7's success demonstrates the high demand for information about how to improve one's internet marketing strategy in what is one of business' fastest growing sectors.
The bi-monthly show focuses on search engine optimisation techniques, branding, channel marketing and techniques to generate more traffic to one's website.
Lisa Orrell, president of M7, said: "Marketing Matters with M7 has grown into a much bigger success than I first thought possible.
"Initially, I thought no one would want to participate or listen, but now we have guests booked through February of 2008 and our audience is spread around the globe.
"College professors who teach business marketing tell me they ask their students to subscribe to Marketing Matters With M7 as part of their course work."
By selling a podcast over the internet, marketing advice firm M7 is not only making money from sales but also performing a highly lucrative marketing technique itself.
