Elliance, an electronic engagement company and Search Engine Land, a search marketing resource, have come together to produce a weekly column providing an insight into search engine marketing (SEM).
The column, Search Illustrated, explores the SEM tool using diagrams and graphics to explain ideas in an accessible way.
Chris Sherman, executive editor of Search Engine Land, said: "Our newest Search Engine Land column, Search Illustrated, differs from our other columns in that it uses graphics to illustrate complex topics in search marketing by breaking them down into easily understandable pictures and diagrams," reports TheHostingNews.com
The site will be overseen by search engine guru, Danny Sullivan, who has worked with webmasters, marketers and everyday internet users to gain a full understanding of how search engines can be utilized by businesses.
Abu Noaman, CEO of Elliance, said: "We started creating these SEM infographics to answer questions from our own clients. We're thrilled to create new ones to post on Search Illustrated."
To visit Search Illustrated click here.
