Steak Media, a digital networking company, is branching out to deliver its offerings via Web 2.0, video and mobile platforms to help its clients better engage with their audiences.
The firm has expertise in search marketing. It argues that much advertising can be intrusive and annoying. These problems are not encountered, however, through search marketing since searchers are actively seeking out companies.
It uses strategies such as PPC (Pay-Per-Click) and SEO to gain insights into the individual requirements of companies, before tailoring strategies to make them company-specific.
It uses paid searches to test keywords, which can then be employed to determine natural search strategy.
Duncan Parry, director of Steak Media, told EyeforTravel.com: "Any savvy site has had a natural search campaign for some time.
"There are arguments for turning off expensive PPC keywords with a high natural ranking; however, there can be a negative impact of this… click through rates on the natural search listing can decrease as the site may be perceived by the search engines as less credible without a presence in both paid and natural search listings."
Netconcepts believes that it is worth investing in cost per click advertising to determine a longer-term natural search strategy.
