A new software offering has been revealed that claims to provide unparalleled optimization capabilities for rich media software.
Offermatica's Rich Media Optimizer is said to be the marketing industry's first real-time optimization software package for rich media and rich internet applications.
The software is expected to prove popular with advertisers and marketers looking to increase their engagement with the more advanced Web 2.0 sites as well as interactive interfaces.
"We created a content delivery platform that moves at the speed of marketing and targets customers anywhere they go," commented Matt Roche, the chief executive officer of Offermatica.
"As we're all learning in the age of the Web 2.0, it's all about the customer experience, and marketers must learn to maintain a site that is as changeable as their customers."
The software uses Asynchronous JavaScript and AJAX to adapt a page's marketing to the consumer's actions, ensuring that users view the content most relevant to them at all times.
Click here to visit Offermatica.
