George Enterprises International (GEI), the parent company of OptiRanker, has launched an enhanced internet marketing tool available on its website.
Previsouly known as ThemeMaster, OptiRanker provides topic-relevant key phrases which can boost search engine rankings.
Users can develop their own written thematic content by using the tool.
Brett Smith, a SEM expert who uses the tool at World Wide Internet Publishing, a website hosting and services company, said: "Our clients have always demanded the very best and OptiRanker has helped to give us that much needed competitive edge.
"OptiRanker is a must-have tool for anyone serious about getting better search engine rankings."
Linda Vivers, Customer Relations Manager, said: "The majority of our customers find their websites come up on the first pages of the major search engine results for their chosen key phrase."
Jai George, chairman of GEI, said of the firm's usage rather than subscription policy: "We understand the concerns of typical subscription based pricing - many customers are not sure whether a monthly or annual subscription is a good deal or not.
"With usage pricing, our customers can utilise OptiRankers's services on a pay-as-you-go basis."
