Internet marketing company Com.Motion has warned businesses that they could be wasting money if they fail to measure their internet marketing activity.
The company claims that ecommerce websites and online entrepreneurs must monitor and measure their internet marketing strategies to gain an understanding of the success of their investment.
The Funky Group has managed to boost its profits to a record £170,000 a month having implemented programmes that monitor which online strategies are most fruitful and who is being attracted by online advertising methods.
Chris Jack, managing director of the Funky Group, said: "We have worked with Com.Motion to implement the necessary tracking scripts into our website that allow us to monitor the performance of the online campaigns we undertake.
"Quite simply, we could not continue to run our online marketing campaigns without detailed analysis and measurement as it provides a clear return on our investment.
"We can track all our sales and identify exactly where they are coming from."
Kate Little, director of Com.Motion, said failing to monitor online investment is "just throwing your hard earned money and sending your online marketing budget down the drain".
