Accretive Commerce has produced an ecommerce solution offering online merchants an improved platform and greater brand control.
The Allurent Rich Commerce Suite is a set of software tools boasting consumer-interaction features and industry-leading Web 2.0 technologies.
It gives customers details of their order, allowing them to keep a running total of costs and a record of what is in their trolley.
The display allows retailers to include interactive products which link directly to the shopping process, resulting in increased sales.
It also offers a pageless shopping experience, making it easier for consumers to navigate around the site.
There is also a video facility so the consumer can gain a better understanding of the products available.
Hank Reeves, CEO of Accretive Commerce, said: "Like Accretive, Allurent has a deep understanding of the brand experience and how best to deliver unmatched shopping experiences to consumers.
"The alliance is a significant enhancement of out ecommerce solution and we're excited to offer a range of new functionality to our customers."
