LivechatGenie
has launched a tool enabling online stores to offer customers real-time assistance during their shopping experience.
It claims to "turn your website visitors into clients".
According to the company, the tool will make visitors feel as if they are visiting a real retail store, receiving service as they shop.
This is said to reduce shopping cart abandonment and increase sales, as interaction between seller and buyer builds trust and allows the trader to give the customer more information about the products they are looking at.
Online merchants can use the tool to offer discounts and promotions while a shopper is browsing, according to their area of interest.
It can also help to improve marketing strategies, as it offers invaluable customer feedback.
Traders can use LivechatGenie to monitor responses to new products.
The company claims that assisting the shopper through the buying experience will increase their confidence in both the product and the payment procedure, resulting in increased sales and an improved reputation.
