Online stores will be able to expand their marketing reach to a host of new channels, with MerchantAdvantage's new 'Lite' version of the Channel Management with Chanalytics market solution.
It allows merchants to send, optimize and analyze the cost-effectiveness of their catalog product feeds over a variety of shopping sites, including Amazon.com, Shop.com and Underbid.com, as well as comparison sites such as Smarter, PriceGrabber and Yahoo! Shopping.
It is compatible with eBay and ProStores Web Stores.
Users are charged no set-up fees or transaction revenues and IT set-up is straightforward.
Online traders can make amendments immediately to through the marketing channels and can track which channels perform best.
User can also determine which pay-per-click and revenue-based marketing campaigns are the best value for money.
Michael Lambert, CEO of MerchantAdvantage, said the tool "allows thousands of small to mid-sized online retailers to reach the growing world of ecommerce and mobile commerce".
He continued: "eBay Stores and ProStores Web Stores clients now have an easy to use and affordable solution to expand their marketing campaigns to increase revenues and brand awareness."
