Freelance UK offers some tips on improving your website's performance. The advice, from small business online marketing expert Sam McArthur, is designed to be simple and cost effective.
The first thing to consider is navigation: how easily can customers find what they are looking for? Navigation menus should help to guide visitors towards their area of interest. A link to a sitemap page can also act as a guide.
Simple design can be key to keeping visitors on your site, making the most important pages easy to find and understand. Think about colours, font and graphics. Avoid images if they will slow loading time.
Remember that customers are thinking 'what's in it for me?', so use short statements to push the benefits of your product.
This is not only product-focused, but also about the service you provide. Returns policies and site security can help build trust with the customer. Don't forget to include contact information on the site.
Ensuring your site is receiving high search ranking is also paramount. To do this, all you need is a link from a website that is already in a particular search engine's database.
Regular updating is the final piece of advice offered by the magazine. This should reflect developments in the company and the industry. Blogging is a hot trend in keeping customers up-to-date with your business.
To learn more from Sam McArthur click here.
