Deep Inbound Links

Sue Chappel of vacation homes website, www.AlluraDirect.com asks:

"How can I get external links to the internal pages of my site?

Can you suggest some strategies?

I am about to sign up for Ezinearticles.com (I love to write & we have a great newsletter program with tons of articles that our subscribers read regularly) and it looks like this is one route.

I want to diversify the sources that also point into my internal pages.

I have found few directories where this is possible.

Our internal pages have some useful and interesting content, but I am struggling with this ongoing problem."

Hi Sue,

Great question! Such links are really important.

The fact that you have tons of content helps. Here's what I'd suggest:

1. Check your referrer logs for websites that already link to you and bring you traffic. Drop a line to the webmasters (or better still phone!), thank them for what they've done already and ask them if they could provide some deep links.

2. Look for reciprocal article opportunities. Carefully select target sites and offer to publish one of their articles in return for them publishing one of yours - you will of course be able to control any linking text and URL you choose.

3. Look for top travel ezines and offer your articles. Think not just about one article but a series of articles that could become a regular feature.

4. Publish collection of your articles in PDF format - these could be seasonal or location specific. Publish them on the pages to which you want to attract inbound links.

5. Distribute press releases using services such as PRWeb.com - you'll be able to control which pages your release links to.

Hope that helps,

Best wishes,

Ken