The internet retailer Regis Corporation has chosen to adopt Escalate's Blue Martini ecommerce platform to market and disseminate its online products.
Specializing in beauty products, hair restoration and cometology education, Minneapolis-based Regis will make use of Escalate's Contact Center, Relationship Marketing and Business Intelligent applications, it has been announced.
The partnership is set to improve customer services, expand inventory listings and provide greater franchise and corporate order visibility.
Escalate will also facilitate a greater choice of language and currency options for Regis' international customer base.
Brian Dean, senior vice president of strategy and marketing at Escalate Retail said: "Escalate is excited to welcome Regis to our rapidly growing base of industry-leading retailers and we look forward to working with Regis to optimize their online presence.
"Escalate's Blue Martini Ecommerce Suite will enable Regis to connect more closely with its franchise salons and stylists, offering them the products they need to keep each client coming back."
With heaquarters in San Diego and Delray Beach, Escalate currently provides ecommerce products to more than 650 online retailers.
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