Whether to focus their energy on one task or simply avoid the extra outlays, most small business owners limit themselves to a single business venture at a time.
However, one small business owner knows no such limit and has truly reached for the sky.
Matthew Fitch, 38, owns and runs Aerial Adventures Demos (AAD), which is one of only a small number of companies that skydive into large outdoor events, according to CNN Money.
Though a small, niche business, Matthew's business has earned a national reputation and produces a turnover of $100,000 a year.
Nationwide recognition and healthily balanced books would be more than enough for most owners to happily continue in the same vein.
Matthew however, has decided to open up a new business suggesting that AAD had hit a plateau.
The aptly named No Limits Skydiving was the result of the former Navy communications officer's ambition and business drive.
His new business is a parachuting school.
It is hoped that by charging a competitive $225 for a tandem jump, Matthew can significantly increase his total revenue, suggests CNN Money.
Far from being replaced, AAD will continue to run, and it is hoped the double venture will double his money.
Like in most business of course, there is a risk. Matthew had to pay a down payment of $10,000 for an airplane as well as purchase the necessary equipment for tandem jumping.
He also spent money on creating a website and marketing his new business with flyers.
Ed Scott, executive director of the United States Parachute Association, said that Matthew's new venture would be far from easy.
He commented to CNN Money: "This is a tough business. You are totally dependent on the weather, because you can't jump in high winds or low clouds.
"There's a lot of overhead, including airplane operation, skydiving-gear maintenance and insurance."
Overcoming challenges and setbacks is something that Matthew is more than accustomed to and capable of, however.
Last summer, while on a jump for AAD, Matthew accidently picked the wrong stadium in which to land.
He landed in Duke University's football stadium when his target destination was in fact the University of Carolina's stadium. The two teams are arch rivals and situated only eight miles apart.
The entrepreneur's reaction to the mishap perhaps epitomises his attitude towards his work and bodes well for his future venture.
He said: "We'll jump into anything."
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