Submitted by Ken McGaffin on Mon, 29/04/2013 - 06:45
I love case studies - they're a fantastic way to learn what other people are doing and gain inspiration for your own work. I reckon you can get at least one actionable idea from any well-written case study.
Submitted by Ken McGaffin on Mon, 22/04/2013 - 10:49
The web brings writers and journalists close to their readers as never before. That can lead to unexpected conversations, and those conversations can bring some fantastic free publicity and links. Kat Gordon, of Maternal Instinct shows how it works in this link-winning interaction with Jeff Haden, a writer on Inc. Magazine.
We were browsing articles on Inc. Magazine and saw an article by Jeff Haden where he had directly responded and linked to someone who had made a comment on one of his stories. It got the person who wrote the comment, Kat Gordon, a lovely editorial link: