There is money to made in most things, including death.
While most people would immediately conjure up images of undertakers if challenged with identifying a death-related businesses, there are alternative avenues through which people are making a living.
It is quite simply, a case of offering a service where there is need for that service.
CNN Money recently ran an article entitled 'Putting grisly skills to work: Home from Iraq, two Marines use their battlefield training to help bereaved families', in which it chronicles the business Biotrauma.
Since appearing in the piece, the firm will have no doubt benefitted from some beneficial online PR.
Biotrauma deals with the clean up of a scene following a person's death and the conclusion of any investigations that authorities need to make.
Where this company differs from most other crime-scene clear-up businesses is that they offer a host of services on top of the actual physical clean.
Company owners Benjamin Lichtenwalner and Ryan Sawyer are both ex-marines and have each subsequently seen a great deal of horror and the trauma that accompanies death.
As such, whether it is a homicide, suicide, an accident or death by natural causes, the pair always ensure that they do not simply clean and leave.
Lichtenwalner told the new provider: "Often these families have been through a lot. It's our duty to help them attain closure."
Biotrauma offer a range of services to the bereaved, including construction repair, insurance claim processing and, of course, that all-important sympathetic ear.
And the pair know how to handle these situations too. While positioned abroad with the US Army, they were both charged with cleaning up the remains of perished soldiers and preparing their bodies for home.
Of course, while they do offer their sympathies - and should be commended for that - they are ultimately running a business and looking to make money.
Business is booming, with revenues rising from $90,000 in the company's first year to $498,000 last year, with Lichtenwalner revealing that the firm is expected to do even better this coming year.
While a booming business is not so straightforwardly happy as in most companies' cases, the important thing for these guys is that they are there to help, not just clean up physically and financially.
"If we can help just some of those families, we'll be doing our job," Lichtenwalner says.