Natural links

This article accompanies Ken's talk to Search Marketing Expo, London, 15th November 2007. Power Point here.

Getting links from authority web sites should be the cornerstone of any link building campaign.

If you’re not a search engine professional but still do a lot of optimization you may well have occassional moments of uncertainty wondering whether you should or shouldn’t use a particular SEO

(Article updated Feb 2006) When your business revolves round a highly competitive keyword what does it take to reach number one on Google? The answer - intuition, not search engine optimization.

Most people use Google PageRank as a measure of the quality of a link target - usually derived from the little green bar that you see when you download the Google toolbar.

How do you fancy a link from USA today?A feature on Yahoo Picks?An editorial from the BBC?

Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.