Link Popularity

This article accompanies Ken's talk to Search Marketing Expo, London, 15th November 2007. Power Point here.

We all know that one-way links from authority web sites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you?

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To calculate you need to have some basic information at hand:

Writing articles to promote your business services has always been a popular marketing tactic.

If you’re not a search engine professional but still do a lot of optimization you may well have occassional moments of uncertainty wondering whether you should or shouldn’t use a particular SEO

A good press release can generate good coverage and quality links from authority sites such as online versions of traditional newspapers or magazines.

I had an email this week from Michael Borgelt, Business Development Manager at Mortgage101.com.

In a nationwide contest offering 12 months of free rent in real office space, Offices2share.com(R), a Web site that focuses exclusively on short-term, ready-to-use office space, is inviting entrant

"You can observe a lot just by watching”. This is one of my favourite quotes from the great baseball coach, Yogi Berra.

Here’s an amusing email exchange between Aaron Wall of SeoBook.com fame and a rather uncoperative directory webmaster:

Link renting is a means to ‘rent’ the popularity and traffic flow of another site - you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly drive more targeted traffic toward your website.

If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.

On the face of it, measuring the link popularity of a website is simple.

Increasing link popularity is important in search engine optimization and effective linking can give a real boost to rankings.

Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.