It is generally accepted that healthy food stuffs such as fruit and vegetables are good for you, but for some people the temptation to eat snacky items such as chips and cookies is hard to resist.
However, according to one entrepreneur it isn't necessarily a bad thing to admit that you are a snacker.
Cookbook author and cartoonist Lisa Lillien believes that it is possible to maintain a healthy weight and still eat food items that are not considered to be particularly healthy.
As reported by the Washington Post Hungry Girl, Ms Lillien's online cartoon character is subscribed to by nearly 700,000 people and she now employs a staff of nine people.
In an article exploring her success, the newspaper has examined how she has come a long way in the last eight years when all she was doing was emailing a few friends about low-fat recipes.
Now, as 'Hungry Girl' Has Found the Way To a Snacking Nation's Heart' has revealed, the organisation is based at a 1,600-square-foot rental apartment close to the 101 freeway in the San Fernando Valley.
Recipes are tested in the open kitchen while other employees work studiously at computers in the apartment's dining room.
Commenting on her approach to nutrition, Ms Lillien told the Washington Post: "People are hypocrites. They say 'shop the perimeter of the store, never eat anything that's not organic', but ... people can't live like that forever."
Across the pond, another entrepreneur is also experiencing what it feels like to do well in the world of business, UK newspaper the Daily Mail reports.
In an article entitled 'Credit crunch, what credit crunch? Website whizzkid, 29, turns down £100m for firm he set up three months ago', the newspaper has thrown the spotlight on a successful young man whose company has gone from strength to strength in a matter of weeks.
Online businessman Andrew Michael launched Livedrive three months ago and he has already been offered £100 million ($151,100,000 million) for the firm.
The internet company specialises in data storage and allows companies access to an online hard drive suitable for data such as documents, music, images or films for less than £40 a year.
Speaking to the newspaper about the offer, Mr Micheal said: "I can't go into details - but it has been turned down".
He explained to the newspaper that he would like to retain control of Livedrive for a longer period of time before he considers selling it.
"If I was offered a billion pounds it might be different but at the moment I'm just looking to move on up to the next rung on the ladder," Mr Michael added.
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